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Retail Solution Configuration: Mobile Advertising Offer Center

Allow customers to receive deals on their mobile phones and then redeem them wirelessly.

Background
Everyone carries around a lot of data on their cell phones, from the locations they visited to what they like best, as expressed with social media. Data about personal likes and buying habits is valuable when directing advertising and other information to individual consumers; however, accessing this information is non-trivial.

Solution
The mobile advertising solution selects which ads to show individual customers after coalescing data from their mobile phones, web browsing, and social media interactions, thereby dramatically improving the relevancy of advertisements. Consumers can get information tailored to their personal likes and current interests, allowing them to shop more efficiently and even learn about offers they might otherwise miss. Retailers can create a more informative and productive shopping experience in a way that attracts more traffic to their physical stores and company web sites. In trial tests conducted by Intel at 10 different retailers, context-aware ads increased monthly sales by an average of 16 percent across 15 diverse product types.


Benefits

  • Enhance the in-store experience with connectivity to the multi-channel world
  • Personalize the shopping experience by delivering relevant advertising
  • Measure the effectiveness of advertising playing on digital signage

 

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Key Ingredients

Mobile Device

Customer smart phone.

Mobile Data Server

Data mining leading to profiles based on age, gender, and city.

Social Media Crawler

Trends based on historic and real-time Twitter* feeds.

Web Crawler

Web information (product reviews, special offers) pertinent to opted-in customers.

Intel® Retail Client Manager (Intel® RCM)

Content management system (CMS).

Intel® Audience Impression Metrics Suite (Intel® AIM Suite)

Powerful anonymous viewer analytics (AVA) data collection and audience measurement tools.

Media Players

Intel® Core™ processor-based computers that connect to digital signs.

Intelligent Mobile Advertising

Solution Software

Currently a reference design for media players, Android* phones, web and social media crawler servers, and content management servers.

McAfee* Security Software

Multiple layers of protection against data loss and unauthorized access.


Selected Intel Offerings for Retail

Resources

Intel® Retail solutions

Find inspiration and how-to for extraordinary retail experiences.

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Retail insights from
Intel experts

Blogs, videos, and more from Intel’s retail experts

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Intel® Technology Provider Program

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Intel® Retail Solutions Partner Network

Strategy. Design. Implementation. Providers to help you do it all.

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