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Dynamic Signage Solution

Powerful digital menu boards increase sales for Dunkin’ Donuts*

Background
Many retailers and quick service restaurants (QSRs) struggle with maintaining their menu board content and signage in a cost-effective manner. From the recurring costs of traditional static printing to the inconsistencies that can occur when updating menu items and prices across multiple locations, static menu boards and signage can be very limiting to hospitality operators of all sizes.


Solution

NCR* Vitalcast* digital signage provides operators with powerful digital menu boards, digital signage, and a centrally-managed content management system. This solution provides an integrated marketing and promotional platform that gives businesses the ability to create and deploy new digital content worldwide in minutes without the need for IT support. In fact, Dunkin’ Donuts*, the world's leading baked goods and coffee chain, serving more than 3 million customers per day, experienced an increase in sales attributed to the digital menu board solution.

Benefits

  • Cost-effectively create and deploy promotions
  • Easily display nutritional information
  • Increase sales by encouraging impulse purchases via eye-catching graphics

 

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