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Intelligent Mobile Advertising SolutionExecutive SummaryIn many ways, consumers are way ahead of brands and retailers with respect to using digital technologies in the retail space. They have access to an abundance of information, anytime, anywhere, thanks to technology that allows them to download detailed product information, read online reviews, text friends for opinions, compare prices and more. On the other hand, many brick-and-mortar stores have embraced the digital age more slowly; a factor contributing to the loss of market share to online shopping.Developing a comprehensive marketing strategy to take advantage of the rise of smart phones, social media, web content or other digital channels is non-trivial. With change comes opportunity, one of which is building and sustaining 1:1 personal relationships with every single customer.This can be achieved with an intelligent mobile advertising solution that integrates, in an end-to-end manner, multiple digital channels, as well as data mining and digital signage. This solution blueprint discusses a scalable and extensible framework capable of interacting with customers more intelligently by combining information from a wide variety of sources.Read the full Intelligent Mobile Advertising Solution Blueprint.
A demonstration of how to create campaigns with multiple display zones, including: zone sizing and placement, organizing playlist order, and configuring an RSS ticker feed.
This video details the steps of creating a channel, and registering a new player to this newly created channel.
Enabling continuing innovation for the vending industry.
Learn about the benefits and use of conditional play by category, category creation, assigning categories to channels, and assigning categories to campaign media.
Get all the details about how to create playlists and playlist types, including ordered, random by duration, randomly count-based, and ordered count-based.
Learn about the "when" of RCM, including public schedules, importing/exporting schedules, basic and complex recurrent scheduling.