Next Unit of Computing in Digital Signage Applications
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Digital Signage is used for many different purposes. Here are some of the most common Digital Signage applications.
Public information – News, weather and local (location specific) information, such as fire exits and traveler information
• Internal information - Corporate messages, health & safety and news.
• Advertising – Either related to the location the signage is in or just using the audience reach of the screens for general advertising.
• Brand building – In-store digital signage to promote the brand and build a brand identity.
• Influencing customer behavior – Directing customers to different areas, increasing the dwell time on the store premises.
• Enhancing customer experience – Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, as well as recipe demonstrations in food stores.
• Enhancing the environment – With interactive screens (in the floor for example) or with dynamic wayfinding
Read the full The Next Unit of Computing in Digital Signage Applications White Paper.
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Next Unit of Computing in Digital Signage Applications
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Digital Signage is used for many different purposes. Here are some of the most common Digital Signage applications.
Public information – News, weather and local (location specific) information, such as fire exits and traveler information
• Internal information - Corporate messages, health & safety and news.
• Advertising – Either related to the location the signage is in or just using the audience reach of the screens for general advertising.
• Brand building – In-store digital signage to promote the brand and build a brand identity.
• Influencing customer behavior – Directing customers to different areas, increasing the dwell time on the store premises.
• Enhancing customer experience – Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, as well as recipe demonstrations in food stores.
• Enhancing the environment – With interactive screens (in the floor for example) or with dynamic wayfinding
Read the full The Next Unit of Computing in Digital Signage Applications White Paper.
