Sina Weibo* is the information-sharing and communication platform Sina developed to provide users with an effective and efficient microblogging service. Since its launch, Sina’s microblogging service has become a leading communication platform in China, with over 500 million subscribers and more than 300,000 certified users including over 130,000 corporate and institutional accounts. Sina wanted a cost-effective, energy-efficient way to store inactive data from social media posts. The company deployed Quanta Cloud Technology’s STRATOS* cold storage systems equipped with the Intel® Xeon® processor E3 family. With the cold storage solution, Sina has increased storage capacity by approximately 70 percent while reducing power consumption and lowering unit capacity power consumption by approximately 40 percent. Sina’s microblogging service can store and serve cold data to users while reducing the overall cost of storing infrequently accessed data.