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BMW Group Case Study: Driving Changes

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BMW Group Case Study: Driving Changes

Intel helps BMW migrate to new architecture to boost business performance
The BMW Group is internationally recognized as a leader in the premium sector automobile market, offering its three brands BMW*, MINI*and Rolls-Royce*. It prides itself on delivering high quality products with unmatched efficiency, and in order to maintain its reputation, it is committed to continually updating and improving all areas of its business.

Challenges
• Energy efficiency.
Cut carbon emissions and energy use to support corporate goals.
• Business performance. Make applications and operations in all areas of the business more efficient.
• Enable virtualization. Support the development of a larger virtual environment for key applications to simplify management costs.

Solutions
• Intel technology. Based on its existing relationship with Intel, BMW Group tested and demonstrated the suitability of the new Intel® Xeon® processors 5600 and 7500 series.
• Migration.Moving away from its existing RISC-based platform to the x86 architecture enables more efficient power usage and increased performance.
• Virtualization. Make use of virtualization to minimize its physical server fleet and improve system manageability.

Impact
• Power use reduction. BMW expects a 20 percent reduction in energy used, which will lead to 10 percent cost savings
• Consolidation. Virtualizing the environment on Intel® architecture will create a consolidation ratio of 30:1.
• Faster results. Better system and application performance mean business and development teams can get results sooner and speed time to market.

Read the full BMW Group: Driving Changes Case Study.