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BMW Group Case Study: Driving Changes

Intel helps BMW migrate to new architecture to boost business performance
The BMW Group is internationally recognized as a leader in the premium sector automobile market, offering its three brands BMW*, MINI*and Rolls-Royce*. It prides itself on delivering high quality products with unmatched efficiency, and in order to maintain its reputation, it is committed to continually updating and improving all areas of its business.

• Energy efficiency.
Cut carbon emissions and energy use to support corporate goals.
• Business performance. Make applications and operations in all areas of the business more efficient.
• Enable virtualization. Support the development of a larger virtual environment for key applications to simplify management costs.

• Intel technology. Based on its existing relationship with Intel, BMW Group tested and demonstrated the suitability of the new Intel® Xeon® processors 5600 and 7500 series.
• Migration.Moving away from its existing RISC-based platform to the x86 architecture enables more efficient power usage and increased performance.
• Virtualization. Make use of virtualization to minimize its physical server fleet and improve system manageability.

• Power use reduction. BMW expects a 20 percent reduction in energy used, which will lead to 10 percent cost savings
• Consolidation. Virtualizing the environment on Intel® architecture will create a consolidation ratio of 30:1.
• Faster results. Better system and application performance mean business and development teams can get results sooner and speed time to market.

Read the full BMW Group: Driving Changes Case Study.

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